If you know the streetwear game, then I don't need to tell you that Hellz Bellz is one of the front running women's labels of its kind. Style maven Lanie Barcena started the women's streetwear label Hellz Bellz back in 2005, and its success over the years has proven that streetwear is not just a man's world.
Last week I was invited to their Downtown LA showroom to check out their new collection for Summer 2010. Hellz has evolved from graphic t-shirts into a contemporary fashion label, so I was really excited to view all of the pieces. Every piece was amazing, lots of really sexy tunics in modern cuts, and edgy tees.
In perfect downtown fashion, we all walked to lunch at Pete's, and did a small photoshoot & interview with their ultra cute marketing guru, Brittany. What a fun afternoon! Thank you Hellz Bellz!